David Ariel (Indiana, ’05), Goldbelly, shares advice for members entering the workforce

As a recent graduate, are you looking for advice on entering the workforce?

Meet David Ariel (Indiana, ‘05), the Marketing Merchandiser at Goldbelly, a curated online marketplace for regional and artisanal foods crafted by local food purveyors throughout the United States. Built on positive culture and ingenuity, their business boomed as the pandemic accelerated the trend of in-home dining.

A recent New York Times article that highlights Goldbelly identified their team’s one-year growth which has swelled from a 40-to-130 person staff including a new chief operating officer and chief financial officer. Reflecting on their extraordinary growth, David proudly shared, “At Goldbelly, our culture is our superpower. Our entire team is made up of people who are super smart, laser-focused, understand the importance of teamwork and know-how to keep it fun. For anyone who wants to join a startup, spend time during the interview process asking questions about the company’s culture and values to make sure it fits your goals and is where you want to be.”

Fra Ariel attended Indiana University where he served the Sigma Zeta Chapter as a Merchandise Chair. Ariel next transferred to the University of Buffalo where he graduated with a degree in Political Science. In 2013, he was brought on to work for Goldbelly.

When asked about the leadership lessons from his time in his chapter, Ariel recalls, “I was fortunate to have two candidate educators and other Sammys who mentored us. Being part of Sigma Alpha Mu teaches you that you win as a team. That is certainly the case in business and definitely applicable to Goldbelly.” The team at Goldbelly has shared their successes with restaurants seeking alternate sources of revenue during the pandemic which turned to local delivery services. David concludes, “If you focus on what is possible as a team and lift those around you up, good things happen and your goals are more easily achievable together.”

Hungry to know more? Go to www.goldbelly.com.

Sigma Alpha Mu was founded in 1909 at the College of the City of New York as a fraternity of Jewish men; the organization has been open to all men of good moral character since 1953. Sigma Alpha Mu’s vision is to be the first choice of collegians seeking a forward-thinking, inclusive fraternity that enhances the university experience and prepares the fraternity member for a fulfilling life. With its International Headquarters located in Indianapolis, IN, the fraternity currently has 48 collegiate chapters and over 59,000 living alumni.