The Octagon

Dean Lambert is Senior Vice President of Marketing & Communications for Homesteaders Life Company, a national leader in prearranged funeral funding that is associated with thousands of funeral professionals and licensed insurance agents across the United States. Prior to joining the company in 1998, Dean owned a marketing and public relations firm. He began his professional career as a broadcaster and creative services director at a Lincoln, Nebraska radio station.

When recruited to join Sigma Omicron in 1981, membership was critically low and alumni support was waning. Dean became heavily involved in recruitment, candidate education and philanthropy. Fast-forward 30 years, and he was once again called to serve during a critical time, as efforts to re-colonize at Nebraska were underway. As Secretary of the Nebraska ΣAM Foundation Board of Control, he worked alongside Sigma Omicron alumni from the 1930s to present, a motivated group of new Founders, and ΣAM International Headquarters staff to help bring the storied chapter back to Nebraska. Sigma Omicron rejoined the ΣAM Chapter Roll in 2016.

Dean was appointed to the Octagon in April 2020 and then elected to the Octagon in August 2020. Fra Lambert serves on the ΣAM 2030 and marketing committees. He is passionate about understanding the wants and needs of collegiate men in order to deliver a differentiated fraternal value proposition that results in high academic achievement, a drive for success and service-mindedness, and the strong desire to return value to ΣAM as alumni. “Strong membership and chapter growth are critical for ΣAM,” he believes, “but we also must provide a compelling enough experience during the short time as active collegiate members that absolutely results in a lifetime of active alumni connection and value exchange.”

Dean holds a master’s degree with an emphasis in marketing management. He and his wife, Jill (KΔ-Nebraska ‘82) reside in central Iowa and have two grown daughters. Their son, a USMC veteran, passed away in 2015. An avid motorcyclist, Dean has toured more than 250,000 miles across the U.S. and parts of Mexico.